Arborescence: Event by UQAM Fashion Graduates

April 20, 2012

Whether the day is far behind you or still fresh in your mind, finishing your degree is a turning point. On April 11, graduates of the École supérieure de mode de Montréal bachelor program celebrated this milestone achievement and paved the way for the next step. Organized by graduates of the fashion and industrial management marketing program, Arborescence enabled people to discover the projects students had been working on for the past few months.

Some graduates had chosen to do marketing research on topics such as social media and purchasing decisions, or generation Y and local manufacturing. Others had proposed concepts for businesses, some of which would be completely viable in a market where consumers are more demanding all the time. “Fidelles” was a concept for an agency that would specialize in customer service training for retail personnel; “L’Urbaine” was a proposal featuring tops for all shapes and sizes, with one measurement for waist (small, medium, large or extra large) and another for bust (A, B, C, D, DD)—surely alife‑changing concept for many women!

Arborescence also included a group fashion show spotlighting five up-and-coming Montréal labels: June Swimwear, Oöm, KSL, Voyou and CIN Tailors. All of these businesses were recipients of grants from the Fondation du maire: le Montréal inc. de demain. Celebrating the completion of a degree is a prime opportunity for students to meet potential employers; it’s also a chance for employers to recruit talent at the source. Companies like Groupe Dynamite, a loyal partner of the event, renew their support for emerging talent every year.

Click here to see the fashion show video.