C2-MTL: Exploring Creative Answers to Commercial Questions

April 13, 2012

Source : C2-MTL

In less than 40 days, Montréal will be kicking off an innovative and enthralling event known as C2‑MTL. The event will feature world-class speakers such as businessman and storyteller Francis Ford Coppola, former CEO of Walt Disney Group Michael Eisner, Fast Company Editor Robert Safian, Editor-in-Chief at AOL Huffington Post Media Group Arianna Huffington, and DreamWorks' Chief Creative Officer Bill Damaschke, whose presentations will all be tied together by a common thread: creativity.

So what's the big idea? Well, creativity is the ability to produce something new. It is what enables us to generate ideas, be distinctive and break away from the mould in taking business risks. Though it is often completely factored out of the strategic development process, creativity can be a crucial asset.

How many times have we seen ingenuity brushed aside for purely commercial motives? How many of us are truly prepared to venture onto a creative path to give greater substance to stat and fact analyses? Used wisely, creative thinking can help develop business savvy and lead to the discovery of valuable tools for stimulating the innovation process. Fashion-industry entrepreneurs are sure to find an event the likes of C2‑MTL deeply relevant. Nowadays, to survive and prosper in such a highly competitive business, being creative, innovative and unique is absolutely essential.

When it comes to the human mind, it is well known that the left hemisphere is associated with critical thought, and the right with creativity. The key to success lies in striking a perfect balance between the two; thus we can deduce that one's level of success is correlated to this state of harmony. But how does one go about achieving this? C2-MTL seems to be just the playground for working out that question.

Challenging the traditional notion of a business conference, C2-MTL seeks to take an in-depth look at the relationship between commerce and creativity, and by the same token, underscore the value of using both the left and right sides of our brains. The conference promises to deliver plenty of novel experiences, engrossing showcases and conceptual spaces, and even a creative Boot Camp... A networking opportunity like no other this city has seen!

How can fashion draw inspiration from the C2-MTL model?