Not So Basic Denim

24 February 2011

Second Clothing was founded by Eric Wazana in 2000 in order to fill a void in the denim niche. A few years later, him and his team decided to push things even further and created the first-ever Yoga Jeans, a completely revolutionizing and unique concept. In this video, watch Mr. Wazana reveal every step of the development process, while a yogi demonstrates the denim phenomenon’s authenticity.