20: Not So Basic Denim

February 24, 2011

Second Clothing was founded by Eric Wazana in 2000 in order to fill a void in the denim niche. A few years later, him and his team decided to push things even further and created the first-ever Yoga Jeans, a completely revolutionizing and unique concept. In this video, watch Mr. Wazana reveal every step of the development process, while a yogi demonstrates the denim phenomenon’s authenticity.

Andrew Park

Fri, 2011-02-25 16:47
Bravo! Nicely done. Very proud to be carrying your jeans at our boutique!

DivineYoganista

Fri, 2011-02-25 16:37
Well done! J'adore le feeling de ce video; très bien édité :) Je suis une fan de Second comme l'indique la grande quantité de Yoga Jeans dans notre boutique! Well done Éric, Good job Mode MTL! http://yoga-a-porter.com/
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