Second Clothing was founded by Eric Wazana in 2000 in order to fill a void in the denim niche. A few years later, him and his team decided to push things even further and created the first-ever Yoga Jeans, a completely revolutionizing and unique concept. In this video, watch Mr. Wazana reveal every step of the development process, while a yogi demonstrates the denim phenomenon’s authenticity.
Not So Basic Denim
24 February 2011
Helmer’s Montréal Fashion Week runway show on March 1, 2010.
Katrin Leblond’s Montréal Fashion Week runway show on March 3, 2010.