Raw Materials Prevail

16 March 2011

Rudsak founder Evik Asatoorian was completely taken by the endless possibilities leather could lend itself to and decided to start his label back in ’94 to embody an artsy, timeless and sleek style. Over fifteen years later and the image stronger than ever, Evik sits down with us to discuss his brand’s DNA, its resilience, as well as his insatiable appetite for raw materials.